I love the premise, the writing, the ideas, and the details. This non-fiction book gives readers a nicely packaged, easy-to-read-and-understand checklist to help them get their ideas to stick (meaning the ideas will be memorable, understandable, and effective). As readers work their way through the checklist, they meet all sorts of ordinary individuals who did something extraordinary with their messages. The authors pick apart these stories and give detailed analysis of the methods used to make ideas stick. Witty, well-written, astute.
Click here to read more. And here to read more (scroll down a little, or while you wait to get to the book you know you are interested, take a peek at the other ones there...).
Have fun reading, everyone!
-stenson
image can be found at http://socialmediab2b.com/2009/10/b2b-social-media-books/
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